Lender Pricing Guide
Turn your wardrobe into a revenue stream. Here's everything you need to know about pricing your items and maximising your earnings on Digital Closet.
How Pricing Works
You set the daily rental price for each item you list. We recommend pricing at 3–5% of the item's retail value per day. This sweet spot attracts renters while ensuring a fair return on your investment.
For example, a dress that retails at €1,000 would be priced at €30–€50 per day. Higher-demand items like wedding guest outfits or black-tie gowns can often command the upper end of this range.
Platform Fee & Your Earnings
Digital Closet charges a 20% platform fee on each rental transaction. This fee covers payment processing, customer support, marketing, and our comprehensive insurance program.
As a lender, you keep 80%of every rental. The fee is deducted automatically—you never have to worry about the maths.
Earnings Examples
Here's what you could earn per day based on the recommended pricing range:
| Item | Retail Value | Daily Price | You Earn (80%) |
|---|---|---|---|
| Designer Cocktail Dress | €800 | €24–€40 | €19–€32 |
| Evening Gown | €1,500 | €45–€75 | €36–€60 |
| Luxury Handbag | €2,000 | €60–€100 | €48–€80 |
| Tailored Suit | €1,200 | €36–€60 | €29–€48 |
| Statement Accessories | €400 | €12–€20 | €10–€16 |
How Payouts Work
Payouts are processed through Stripe Connect. Once a rental is completed and the item is returned in good condition, your earnings are released to your connected bank account.
- Payouts are initiated within 48 hours of a successful return.
- Funds typically arrive in your bank account within 2–5 business days.
- You can track all your earnings and payout history from your dashboard.
Tips for Successful Listings
- High-quality photos: Use natural lighting and show the item from multiple angles, including close-ups of details and labels.
- Accurate measurements: Provide bust, waist, hip, and length measurements to help renters find the right fit.
- Honest descriptions: Note any signs of wear, alterations, or quirks. Transparency builds trust and positive reviews.
- Competitive pricing:Check similar items on the platform and price within the 3–5% range to stay attractive.
- Quick responses: Reply to renter questions promptly. Fast communication leads to more bookings.
- Keep availability updated: Block out dates when items are unavailable to avoid cancellations.